What fitnow is all about

Learning to love fitness

fitnow is about having fun, about learning to love exercise. Most people see training as a "to do" in their agendas and not something they really enjoy. fit now wants to change this and teach you how to learn to love fitness.


Seeing yourself progress and achieving personal goals is the basis to love the training. Believe me, everyone loves the feeling of achievement after each workout.

Achieving personal goals

fitnow is for everyone: regardless of your fitness level, you can join the group bootcamps or opt for the small group or personal training options. All exercises are adapted to meet each fitness level and help you get fitter


The most important thing to achieve the results you want is your attitude and self-believe. You need to be confident about what you want to reach and persist until you get there.

Better life quality

fitnow is not only about how you look, but mainly about how you feel - it is about ensuring a better life quality. This is why we train all year round and not just in summer to get a six pack for the "badi season".


Being fit involves both training and a healthy nutrition - but this does not mean you cannot give yourself a treat every once in a while! 

Continuous constant work

fitnow is about progress, a progress that you cannot postpone and needs to start now. Fitness is not something you can inherit or buy, it only comes when you work hard for it – you cannot hold on to it without constant work.


We all are given the same amount of time every day. It is up to you to decide how you use your time and energy, but remember: 1 hour is less than 5% of your day.

Who I am

Hi there, I'm Amparo. Let's get fit!

My background

My name is Amparo and I am originally from Salamanca, Spain. I live in Zürich since 2014. 


Although I have a Business educational background (Masters graduate from the University of St. Gallen), my heart is all about sports and inspiring people to join a healthy and active life. I believe in balance and in the now.


Apart from my full-time job as a Manager in Marketing in the corporate world, I am a BODYPUMP, BODYCOMBAT and CXWORX fitness instructor, as well as a bootcamp, personal trainer and prenatal & postnatal fitness specialist.

My values

If you were to ask my family and nearest friends to select three adjectives that describe my personality and values best, this is what they would say:

  • Passionate: I put my heart on what I do, every day. When I do something, I commit and put all my passion on it.
  • Target oriented: I am very focused, disciplined and organized about my goals and aspirations. I go for it.
  • Energizing: people tell me often that my energy is contagious and that they feel more energized around me. 

My qualifications

Certified as:

  • Bootcamp Functional Trainer
  • BODYPUMP Instructor
  • BODYCOMBAT Instructor 
  • CXWORX Instructor 
  • Group fitness Instructor
  • Fitness Nutrition
  • Prenatal and Postnatal Fitness Specialist - I am also a mom!

Qualifications not related to sports:

  • Master in Strategy and International Management (SIM) at University of St. Gallen (HSG)
  • Bachelor in International Business at Dublin City University (DCU) and Universidad Pontificia Comillas (ICADE): Ireland & Spain